To produce and market products derived from the highest quality chilies on a global scale under world class standards, promoting and providing the means for families to be nourished healthily, operating efficiently with a high sense of human, social and business responsibility.
To become the world leader in products derived from natural chilies, surpassing the expectations and needs of our clients and consumers.
Value, recognize and develop the potential of our human resources, respecting the dignity of the individual and above all valuing honesty and loyalty.
To be the best in all that we are and do, leading with our innovation; a result of our passion for the consumer.
We are committed to managing our business effectively and with perseverance to consistently surpass our strategic goals.